MR Photography is an Adelaide-based freelance photography business specialising in real estate, event, and product shoots. Although the quality of work was strong, the brand suffered from inconsistent visuals and unclear messaging, making it difficult to attract premium real estate clients or convey professionalism online. The goal of this rebrand was to transform a scattered freelancer identity into a cohesive, premium, and reliable visual brand that positions MR Photography as the go-to choice for Adelaide’s commercial real estate market. By defining a professional, approachable, and trustworthy brand personality, I developed a full identity system including logo suite, colour palette, typography, visual language and marketing supplies that elevates the brand from invisible to a credible visual partner capable of attracting high-value clients with confidence.