About amami
Amami is for the businesses that feel like they’ve outgrown their own branding. You know the feeling; your work has evolved, your values are clearer, your business is more mature… but your brand still looks like it belongs to an earlier version of you.
That’s where amami comes in. We work with ethical, values-driven founders who care about why they do what they do, but feel held back by branding that’s outdated, inconsistent, or no longer feels true. We don’t believe in quick fixes or surface-level makeovers. We believe in slowing down, asking the right questions, and rebuilding your brand with intention.
Our strategy-led rebrand process starts by digging into what’s already there; what’s working, what isn’t, and what no longer fits. From there, we shape a clear strategy, design a modern visual identity, refine your digital presence, and leave you with guidelines you can actually use.
The goal isn’t just to look better. It’s to feel aligned.
To have a brand that feels like you’ve finally caught up with yourself - confident, considered, and quietly premium. One that attracts the right people, builds trust naturally, and gives you the confidence to grow without pretending to be something you’re not. Amami isn’t about chasing trends. It’s about helping your brand feel like home again.
Still searching for a good photo!
This is Syha.
She’s the founder, the thinker, the quiet observer, and the person who gets a little too excited about colours that almost look the same and fonts that most people wouldn’t notice. She’s the kind of person who thinks best while walking, notices details most people miss, and can spend an unreasonable amount of time choosing the right shade of off-white. She sometimes dedicates a whole afternoon to rearranging her desk in search of the perfect 'creative flow.'
She studied architecture, so structure and space are second nature, but what really holds her attention is how things feel. She believes good design starts with listening. To people. To context. To what’s not being said.
Amami began as a conscious decision, to create in a way that aligns with her values, her faith, and her understanding of purpose. She doesn’t separate the maker from the work. What she creates is shaped by who she is, what she’s learning, and what matters to her in this season of life.
She’s not trying to build fast or loud. She’s more interested in building something honest, letting the studio grow naturally instead of forcing it into a predefined box. She enjoys thoughtful conversations, Calm, intentional spaces, Work that feels sincere rather than showy, Clients who care about why, not just what. She avoids rushing the process, design for the sake of trends and noise without meaning.
Right now, amami looks a lot like Syha - curious, reflective, quietly confident, and building one thoughtful idea at a time. There’s no big team photo here (yet). Just one person shaping the studio slowly and intentionally.