The Amami Brand Audit
The Amami Brand Audit is a focused session designed for service and hospitality businesses who feel their brand no longer reflects the quality of what they offer, but aren’t sure what to fix first. This is not about trends or surface-level design.
It’s about understanding how your brand functions as a system; visually, strategically, and experientially.
What We Review
Brand Positioning & Direction
We assess how clearly your brand communicates:
who you are
who you’re for
what sets you apart
This includes reviewing your messaging, tone, and overall brand narrative.
Visual Identity & Perception
We review how your brand is visually experienced:
logo, typography, and colour systems
consistency and hierarchy
perceived quality, trust, and professionalism
The focus is on alignment, not personal taste.
Brand Touchpoints
We look at how your brand shows up across:
website and digital platforms
physical space, signage, or collateral (where applicable)
key customer-facing moments
This helps identify gaps between intention and experience.
Cohesion & System Thinking
Using an architecture-inspired lens, we assess how well your brand works as a connected system — and where it breaks down.
This is often where clarity is lost.
By the end of the session, you’ll have:
A clear understanding of what’s misaligned or outdated
Priority areas that need attention (and what can wait)
Strategic direction for improving clarity, consistency, and perception
An objective perspective grounded in structure, not guesswork
Whether or not you continue with Amami, the session is designed to leave you clearer than when you started.
Duration: 30–45 minutes
Format: Online
Led by: An architect-designer specialising in brand environments and spatial identity
Outcome: Clarity — not obligation