Dechiva is a contemporary jewellery brand built from the ground up to capture the essence of minimal luxury. With no prior identity in place, the goal was to create a complete brand system that feels refined, modern, and effortlessly wearable. Rooted in the idea that jewellery should adapt to every mood and moment, I shaped a brand personality that is elegant, versatile, and thoughtfully crafted. From developing the name and visual identity to designing the logo suite, colour palette, typography, packaging concepts, and digital presence, the brand was built to communicate ease, sophistication, and everyday luxury. The final outcome is a cohesive, premium identity that positions Dechiva as a distinct, memorable jewellery brand with a clear point of view and strong foundations for growth.