Kenz Fragrances is a values-led, halal perfume brand created to embody minimal luxury and holistic wellness. With a need for a clearer identity and stronger visual direction, the goal was to shape a refined, modern brand that feels confident, elegant, and purposeful. Designed for female entrepreneurs, Kenz is rooted in the belief that fragrance is a personal ritual, one that enhances presence, confidence, and everyday moments. From refining the brand identity and visual language to developing a cohesive logo suite, colour palette, typography, packaging concepts, and digital assets, every element was crafted to reflect sophistication and intention. The final outcome positions Kenz as a premium, holistic fragrance brand with a cohesive aesthetic, clear values, and a strong foundation for growth.